So let's skip the appetizers and get right to the main course.
You very likely already KNOW that social media is a critical piece of your marketing strategy, and it can be one of the absolute best ways to get new leads, prospects, clients and customers. Not to mention...showcasing yourself as an authority in your field, growing your brand awareness and cultivating that all-important "know-love-trust" factor.
You've probably also heard that roughly 80% of people are active on social media, and that number continues to grow every day! (Source Statista.com)
Even if you're already running a successful and profitable business,
having a solid social media strategy and presence can:
You're a smart and savvy business owner or entrepreneur. You've spent years, perhaps even a lifetime honing your skills, perfecting your craft, creating your products...Now where the $%?!*# are all of your clients and customers?!
You heard that they were on social media...so you set up your Facebook, your Instagram, your LinkedIn...wondered if you should start a YouTube channel, and were highly considering Twitter and Pinterest as well...cuz maybe your target market is there too??
You created some graphics, put out some posts, went live on Facebook once, and even hired your best friend's daughter to help out. Millennials are supposed to be good at this stuff, right??
If you're super committed, you looked some stuff up on Google, attended a free workshop at your favorite networking event, and maybe even invested in some back-end posting software that was supposed to make it "easy".
You KNOW it's one of the most important things for your business, but it's so hard to be consistent, and you don't know what to post...every flippin' week! You don't fully understand the technology, but you also don't have the money to hire someone to do it for you.
So, even with the best intentions, most entrepreneurs end up throwing up their hands because nothing they do seems to work.
Here's why many entrepreneurs don't get the results they're looking for...
Without a super clear, step-by-step, strategic plan, most people waste a lot of time, energy and money throwing spaghetti on the wall, praying that something will stick.
They fall victim to thinking that social media is too hard, too complicated, too overwhelming, and ultimately a time suck.
Here's why this is stopping you from achieving your highest potential...
As an already busy entrepreneur with clients to serve, services to fulfill, a family to take care of, and perhaps even a day-job to get to, you don't have the time, nor expertise, to figure all of this out on your own.
But you also know that you literally can't afford to push social media to the back-burner anymore, OR have some half-baked “strategy” that will never get you where you want to go.
Here's the good news...social media DOES work, your potential clients and customers ARE there...you just need to let them know YOU are there too...IN THE RIGHT WAY.
Even if you feel like you're "late to the party", fear not my friend, the party is still raging! You know, like a 3-Billion people party, and a golden opportunity for you to jump in and start shakin' your business groove-thang. (AKA - Reaping the benefits, business and revenue.)
That is...if you can avoid the same deadly social media mistakes that most entrepreneurs are making, and will continue to make without a proper roadmap.
Building a powerful and successful social media strategy isn't particularly hard or complicated...but there are several little pieces of the puzzle that need to be in their proper place.
Should I post to every platform? What do I post? How often should I post?
These are just some of the MANY questions you'll have to answer along the way.
Most entrepreneurs are taking wild guesses based on something they’ve likely heard from a friend or colleague (who's also not a social media expert) and haven't taken the time to invest in the education they need. The thing is, you can't treat social like another annoying little to-do item that maybe gets done...but probably won’t, and likely not with excellence.
In reality, it's one of the most important pieces of your overall marketing strategy, that when done right, can build your brand, and earn you consistent revenue now, and over the lifetime of your business.
It's time to give social media the time and respect it deserves.
Think of creating your social media strategy like going to the gym. If you were committed to getting fit, you wouldn't look around a gym, do one bicep curl, one squat, pick up a free weight (just to see what it felt like), then take a look in the mirror to see if it's working yet. If you were committed and didn't have the education you needed, you would take a class, or hire a trainer, and make a PLAN.
The former is literally how MOST entrepreneurs approach their social. They throw a few different posts out with zero strategy, then wonder why it's not working for them.
What's an ad vs. a boost? What's a lead magnet? What's an ethical bribe? What percentage of my posts should contain links? What's a good marketing mix of content for my business and target market? What’s evergreen content?
These are the questions that need to be answered BEFORE a single post goes out. It's time to stop throwing spaghetti at the wall, and create a well-thought-out strategy that will get RESULTS.
Think of social media like drinking water. If you drank just one glass of water, you might not really notice any difference in your overall health. You could look at your skin, feel your joints, and say, "See, no difference at all. Drinking water must have no effect on my health."
Again, this is how most entrepreneurs are doing their social. They get all gung-ho for about 2 weeks, then stop completely and wonder why social isn't working for them. OR, they post 3 posts this week, skip 2 weeks, do 1 Live, skip a month...and again, wonder why it's not working for them.
How often should I post to Facebook vs. Twitter? How often should I be engaging with my audience? Why does this all feel so willy-nilly?
Social media, like drinking water, requires consistent action over time to yield results. If you started drinking 8 glasses of water every single day, you would definitely feel the difference! If you create a stellar social strategy, and post the right content-mix consistently every week and every month, your business will transform!
Social Media is not brain surgery or rocket science. I promise.
Many entrepreneurs throw in the towel, and give up on the whole thing when they hit one tiny bump on the technology turnpike. It sounds something like, "I hate this...I feel totally behind, I don't even speak the language, so how can I make this work for me??"
How do I translate my business knowledge into online marketing success? What's a client journey? What's a Page? Profile? Channel? Grid? How do they all fit together?
Every single piece of social media is a learnable skill that YOU can master.
No matter how "techno dummy" you might feel.
No matter if you're just getting started.
No matter if you think social is just for the youngsters.
No matter if you don’t have much of a following right now.
You CAN learn this and let it be one of your favorite parts of your business. Yep...I said it. You can go from hating it, to loving it...or at the very least, loving the results it's bringing you.
Most entrepreneurs totally freak themselves out thinking that they need to be posting three times a day, seven days a week, on every single platform on the planet, to get any results. They feel like maybe they're not ready...or they don't have the right team, or the right logo, or the right website...and on-and-on...
I want to be everywhere. Shouldn't I be on every single platform out there? How much TIME is it going to take to post to all those different platforms every single day?
The reality is that when you choose the RIGHT platforms for YOUR business, and when you create a solid strategy of content, posts and promotions, you DO NOT need to be everywhere at all times.
It's time to take a deep breath and recenter. YOU CAN create the right and REALISTIC strategy for you, your team and your business. Give up trying to be "perfect" and allow social media to start working for you! You know...like NOW; not when you've waited for yourself, your team or your business to become..."perfect."
Imperfect action beats perfect inaction every time!
Even though it seems like social media is a huge COMPLICATED chore with LOTS of moving pieces...You DON'T need to know EVERYTHING to achieve MASSIVE SUCCESS.
YES, you read that right. You DO NOT need to know everything to be successful on social!! The reason most people fail is because they get caught up trying to figure EVERYTHING out on their own, on every platform with every possible technique. So, even with the best intentions, it's way too hard and time-consuming...so they fizzle out. They try one thing, then the next, then the next without ever discovering the pinpointed things they actually NEED.
This is because pretty much ANYONE can “do it”...start a page, post a picture, etc.
...BUT to actually “do it” EFFECTIVELY is a horse of a different color.
As long as you can avoid the biggest stumbling blocks that sink most entrepreneurs, the path is already paved for you to create prosperity.
A proven path that cuts through the confusion and allows you to generate new leads, attract ideal clients, and create more revenue, so that you will feel confident about moving forward and growing your business.
The key ingredient to all of this is creating a simple, but highly effective, social media strategy.
And with your permission, that's exactly what I'd LOVE to show you how to create.
I've taken everything I've learned from over 25 years in technology, over 10 years as an entrepreneur, and over 5 years owning a highly successful social media marketing agency (helping thousands of business owners create and close more business), and channeled it into a comprehensive, step-by-step, practical program. This course not only teaches you high-level theory, but digs down into the important pieces of what you need to know to EXECUTE a successful social media strategy.
Social Media Success Academy isn't just a bunch of knowledge you'll never use. It's a transformational hands-on training program.
Yes, you'll learn the strategies behind everything you do, but equally as important, you'll have the tools, the templates, the checklists, and the specific steps to implement your plan. And I'm there WITH YOU every step of the way.
The end result?
A simple, but comprehensive long-term strategy that is ready to deploy and gain profits from immediately, and for the life of your business.
IS BUILT WITH FOCUSED, RAPID IMPLEMENTATION IN MIND
No filler, no fluff. I'm not going to add a bunch of extraneous items to your to-do list that won't get you results. Nothing but no-nonsense, real-world, road-tested SPECIFIC strategies here.
GIVES YOU A REALISTIC AND ACHIEVABLE PLAN
This is the simple, straight-forward social media strategy for busy professionals. This is not every single possible technique that you could try, and see what happens. This is the who, what, where, when and how of what actually NEEDS to be done to be successful.
HAS HANDS-ON, REAL-TIME EXECUTION
We'll be working on specific strategies TOGETHER each week so that by the end of the course you are ALREADY seeing results, and you feel CONFIDENT to keep moving forward.
GIVES YOU THE NITTY AND THE GRITTY
You'll get "tech talk" glossaries of terms, checklists, worksheets, and cheat-sheets; I make it stupid-easy for you. You also get my super-secret social media techniques that, quite honestly, most social media managers don't share. These are the secrets that will, without a doubt, set you apart from your competition.
C'mon in, the water's fine! In Module 1 we will be setting the stage for your entire social media journey.
I'll walk you through where to begin, while keeping your specific goals clearly in focus. We'll go over the who, what, where, when and HOW social media works to grow your business and your bottom line.
Here you'll set your specific goals for your social, and refine your exact target market. We'll even dive into some valuable tech pieces like: keywords, hashtags and list-building.
You'll finish this module with a solid base of knowledge and understanding that will carry you through the rest of course and far beyond!
Now that you've got the essential social media roadmap, it's time to dive deep into the six primary platforms that will build your social success. We're starting with the "big daddy" of them all...Facebook.
Here we'll go over the language of Facebook and how you can make Profiles, Pages, Groups and Events work seamlessly together to build your online presence and grow your audience.
Facebook is one of the best relationship builders out there. I'll teach you how to create an intimacy with your audience that provides the greatest impact for your business, in the shortest amount of time.
It's now time to put your magazine editor's hat on and leverage the world of Instagram.
By far the most visual of all social media platforms, Instagram is the fasting growing platform on social media today. This editorial platform gives your audience a visual view of your values and your style, as well as your products and services.
With so many options for feeds, grids, stories and IGTV, this is a must-use platform for many businesses, and we'll dive into how it can work for you.
Welcome to the beauty, crafts, mommy...and SHOPPERS paradise! While lots of other platforms are great for leads, events and connections, many Pinterest users come to shop.
This DIY and look-book haven isn't just arts and crafts. People flock here for ideas, inspiration and products.
Pinterest can be a valuable tool for lots of businesses and during this module, we'll discover if it's the right platform for you.
Check your hair, check your make-up and get ready for your close up! The second-largest search engine in the world is ready for YOUR videos!
With over 1 billion daily views, this is one of the best places to build your know-love-trust factor. If a picture is worth 1,000 words, a video is worth 10,000 words! In this module, we'll make sure you're reaching your audience with just the right message, energy and the all-important calls to action.
We'll also be teaching incredible techniques to minimize video production time, while maximizing impact and results!
A little birdie once told me...in 280 characters or less...
It's time to grab some drinks with the gossip-girl of social.
Short, sweet, and to the point, Twitter is a great way to share your thoughts, and best behind the scenes moments. Twitter is also an awesome way to get clicks to your website and lead generating opt-in pages. With 91% of Twitter interactions being link-clicks, this is an SEO-lovers dream platform.
We'll talk about what works on this platform, what doesn't, and discover if you'll end up being an ornithophile. (That's my big word, that I had to look up, fancy for bird-lover.)
No suit required...except maybe in your profile pic. It's time to grab our briefcases and get comfortable in the most "businessey" of all platforms, LinkedIn.
An incredible place to connect with other business owners and professionals. LinkedIn has far less adorable cat-videos and way more incredible networking and knowledge-sharing opportunities.
A great place to show off your business acumen, get recommendations from colleagues and connect with possible prospects, clients and customers, there's a ton of business building opportunities on LinkedIn.
We'll go over optimizing your profile for the best results on this platform, and stop by the water cooler to find out how to gain more valuable connections.
My friend, you have made it!! In 30 short days, you now have a wealth of knowledge, and an arsenal of tips, tricks and techniques that will GROW YOUR BUSINESS now and for many years to come!
It's time to put all of those pieces together into one cohesive plan. In this module we'll be creating your: Marketing Calendar, Content Buckets and Content Calendar so you have an exact road map to follow. No more guesswork, no more stress, just one simple plan to accomplish your goals, and reach your highest potential.
That's it! You did the work, now you get to reap the rewards. Feel that sigh of relief and the smile on your face that comes with the confidence in knowing that you now have what you need to build your brand, your business and your bottom line.
And when this Module is complete, we will CELEBRATE together!!
This is a serious group of ambitious entrepreneurs and business owners committed to growing their business through the awesome power of social media as efficiently and effectively as possible.
This is not a casual think tank, but a highly focused, tightly-knit group of entrepreneurs where you'll find loving support for every question you have. And...this is where you'll find ME and my team to personally answer your questions!
Along with answering questions every week, I’ll also host a LIVE Q&A session. That’s right! EVERY SINGLE WEEK I’LL BE LIVE!
Tap into the power of this group to:
The Private FB group will be open and available during the entire 1-month course!
Do you wish you had a week-by-week, über-specific plan for your overall social media strategy?? Wish no more my friend...now you'll have one.
We have taken the results from our TOP performing clients and campaigns, broken them down, analyzed them, and created the ideal 52-week plan for your ultimate social success.
Here's what you get:
No stone is left unturned in this comprehensive, done-for-you plan.
Learn the value and techniques of successful blogging!
Don't let your website turn into a cob-web site, just add a BLOG! Blogs are tremendously valuable for your social media content, positioning yourself as an authority, and amping up your SEO (search engine optimization).
Here's just a portion of what you'll learn in this not-to-be-missed workshop:
There is no better way to build your know-love-trust factor online than with VIDEOS! Video continues to be one of the most effective elements in a digital marketing strategy—and with good reason.
People find videos more engaging and more memorable than any other type of content out there. If you want to increase conversion and exposure, a video marketing strategy is critical to your overall marketing mix.
Social media posts with videos have 48% more views. Using a video on your landing page can boost your conversion rate by up to 80%. And my personal favorite, 64% of consumers will make a purchase after watching branded videos on social platforms.
So....let's get our VIDEO on!!
Here's just a portion of what we'll cover:
Feeling confident on camera
Video ideas for people that hate to be on camera
Video batching secrets to shoot 3 months of videos in ONE DAY
Learn how to leverage one video across all your platforms
Craft compelling and creative CTAs (calls to action)
There is ONE way to make social media better, faster and more effective and that's with ADS! Social media ads are the absolute BEST bang-for-your-buck in today's marketplace...when they’re done RIGHT.
Social media ads are highly effective because they are HIGHLY targeted. We have had incredible success with them across many platforms and industries!
Don your ad-agency hat and get ready to learn:
I want to press pause for just a moment to also let you know...
Social Media Success Academy is the best step-by-step, one-stop-shop, implementation program for business owners who are excited and committed to creating more business success through social media.
Our team is filled with helpful, motivated, and super-supportive members who are creating successful and effective social media strategies every day. When you join, you will be supported by this special group.
Our program makes social media easier to execute, more profitable, and will leave you feeling confident in your ability to move forward with your plan.
By the end of 14 days, you will have received access to about half of the complete program. Meaning, you will have had the opportunity to not only learn, but start implementing the lessons in real-time on your social media.
If you're not feeling SO much more confident and motivated by what you're learning, simply reach out, show us you've put in the work, and we'll refund your investment. That’s how confident we are.
The COMPLETE Social Media Success Academy
(a $4,997 Value)
You get access to all 8 modules with: Videos, resource guides, cheat sheets, checklists, project plans...everything you need to implement your successful social media strategy with confidence and ease.
Limited Time Bonuses:
This is where you'll interact with like-minded entrepreneurs, exchange feedback, receive virtual high-fives, and have access to me personally to answer questions, and participate in LIVE Q&A sessions.
This plan gives you a COMPLETE step-by-step action guide for launching and implementing your social strategy without the overwhelm.
This is where you'll learn the value and techniques of successful blogging! Boost your SEO, position yourself as an authority in your industry and have tons of easy to re-purpose fodder for your social media posts.
This will allow you to create more compelling videos with ease and grace. You'll not only get techniques and tech, but you'll leave with your biz-specific video topics for the first 3-months of posting, ready to go.
Here you'll get intermediate and advanced techniques to get your social media cooking with gas! We'll go over lead generation, conversion ads, Facebook Pixels, video view ads and more.
When you add it all up, that's a total value of over $9,000!
(ridiculously small compared to the value of what you'll be creating to
grow your business)
But because I'm super excited to empower you with this knowledge that will allow you to grow your business, attract your ideal clients, impact lives, and live the life you are meant to live...I'm giving you the opportunity to enroll in Social Media Success Academy TODAY at the special promo price of just...
12 Monthly Payments of
Single Payment of
What our most successful students asked before joining Social Media Success Academy
You are in luck! Social Media Success Academy is mostly self-paced.
Once you enroll, you'll get new modules to dive into each week, AND you'll have at least one year from the course launch-date to finish all of the lessons, and have access to all the bonuses. So...literally as much, or as little time as you'd like to spend!
You're going to do great! Not only have I broken everything down for you in this course and in the videos, I also do screen-shares to show you exactly what to do on each social media platform, give specific examples, and walk you through the icky techy part.
AND...you'll be able to get extra support in the Facebook group if you need it!
Most courses out there aren't taught by someone who's been a hands-on social media manager for over 10 years. I have seen what works...and what doesn't work. I've crawled through the trenches and scraped up my knees again and again for our clients. Now I get to bring all of this experience to YOU.
EVERYTHING I teach I have tried, many times over, for many clients, across many industries. These are not techniques that I just learned in a classroom. These are tried-and-true, proven techniques that I'm using TODAY with my business and my current clients.
Have you met me?? Just kidding...sort of. I am passionate about helping entrepreneurs build their businesses. I am passionate about helping people live a life they love. AND, I LOVE to make things fun, interactive and engaging!
Not only have I made this course easy to follow, filled with step-by-step strategies that work, I pinky-swear promise that this course will also keep you engaged, be fun, interesting, and most of all, SUPER VALUABLE for your business.
Of course!! When you enroll today you'll get access to:
Total Value: $9,297
When you add it all up, that’s a value of over $9,000!
12 Monthly Payments of
Single Payment of
"Bridget Brady is the real deal. She is strategic, savvy, and I can feel her passion and commitment to helping me grow my business and brand in everything she does. If you’re a business owner or entrepreneur, you need an experienced pro in your corner. Follow Bridget’s advice as an investment in your business so that you can reap significant benefits indefinitely."
Ernst & Young’s “Entrepreneur of the Year”®
"Bridget’s course is packed with information and excitement. She really knows how to put forth an entertaining, educational and exciting program for you, full of information to take away plus hands-on exercises. I’m so excited to work with her. Her positive attitude and energy are so contagious! #iHeartBridgetBrady #InternetGoddess"
"I just completed Ms. Bridget Brady’s Social Media class and would like to personally “Thank” Ms. Bridget Brady for an outstanding class! Bridget is literally a “subject matter expert” in the field of Social Media. She has empowered me with her vast knowledge to utilize social media to promote my business. I started the class with minimal knowledge of social media, and at the end of the class, I felt confident to be able to utilize the tools and the strategies that she had taught, to establish myself out there in the cyber world. Bridget also provided us with Internet resources to tap into, to interface with our established social media sites. Her lessons are structured for anyone to grasp, basically a step-by-step process where you feel you can do this easily. I highly…and I mean highly recommend anyone to take her Social Media class. With Bridget’s awesome personality, she also makes the class fun and entertaining at the same time. So if you want to promote your business, this is the way to go. Thank you Ms. Bridget Brady!!!"
12 Monthly Payments of
Single Payment of